Social Media: A Reality Check

Social Media: A Reality Check

The social media channel: It’s the new channel, the new trend and everyone and every brand that doesn’t want to be left behind is jumping right on. Needless to say the hype is gaining momentum and believe it or not, has still not peaked. Like everything...
In Any Industry: Content is King

In Any Industry: Content is King

There was a time, in the world of advertising and marketing that when it came to B2B marketing, the strategies were  quite different from B2C marketing techniques.  However there’s a shift that is occurring in the marketing world and it is all because of the...