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Promotional Product Marketing Can Reap Benefits For Your Business

Promotional Product Marketing Can Reap Benefits For Your Business

by Jenna Elberson | Dec 26, 2012 | Branding, Business Success

Despite our biological complexity, human beings are surprisingly straightforward and predictable when it comes to emotional reactions. The concept of honor, feelings of goodwill and being beholden to the person or company who gives us something for free is deeply...
Be a Practicing Brand Yogi: How to Brand Successfully for the 21st Century

Be a Practicing Brand Yogi: How to Brand Successfully for the 21st Century

by Miriam Hara | Aug 15, 2012 | Advertising, Branding, Business Success, Interactive, Social Media

Centre yourself, greet the new day and open to the vision: we will remain open, move with the times, bend and balance. When the agency and the Brand intention are in sync, harmony will follow. Branding for the 21st century. As we move more deeply into the 21st century...
Designer Beware: The Pitfalls of Spec Work

Designer Beware: The Pitfalls of Spec Work

by Lindsay Sleightholm | Jun 1, 2012 | Business Success, Design

To spec, or not to spec: that is the question As a graphic designer, I understand the need to build your portfolio, expand your client base and stretch your creative muscles as much as possible. But from one creative professional to another, I feel compelled to urge...
Facebook Timeline: Like? or Dislike?

Facebook Timeline: Like? or Dislike?

by Madi Secareanu | Apr 9, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media

On or around March 30th, you may have noticed that Facebook has automatically changed your brand page to Timeline. While some were resistant to the change, let’s remember that if we don’t move forward, we get left behind and for brands on Facebook, hopping on board...

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