by Christine Marr | Jul 9, 2012 | Advertising, Branding, Business Success, Creative
What’s in a brand positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without...
by Christine Marr | Jun 21, 2012 | Advertising, Business Success, Creative
Creativity is not a gift possessed by few. I can just hear the combined outcry from all CPs (Creative Professionals)! According to Jonah Lehrer, in his book “How Creativity Works”, creativity is a thought process that we all can learn. I tend to agree...
by Miriam Hara | Sep 9, 2011 | Business Success
I have reflected on the recent resignation of Steve Jobs and his legacy of what he taught the world. He has lead others by doing; not only in marketing, advertising, product development or the user experience, but in how a company can achieve greatness through people....
by Miriam Hara | Aug 19, 2011 | Advertising, Business Success
When preparing for an advertising pitch, you have to be a perfectionist – if you are not a perfectionist, become one. Even the smallest mistake can have major consequences. Think of going into a meeting, and finding that the headline to your conceptual ad has a typo....
by admin | Aug 9, 2011 | Business Success
There is a saying that is quite applicable in everyday life and it is hard to live by but can benefit everyone involved. It is better to remain silent and be thought a fool than to open one’s mouth and remove all doubt.- Abraham Lincoln If you are too busy...
