by Miriam Hara | Aug 11, 2023 | Advertising, Agency, Branding, Creative
Has the mojo of creating ‘creative’ shifted hands? Many think that creative agencies have lost their relevance due to computer software, apps, and social media tools taking over the roles once held by creative directors, illustrators, and designers....
by Miriam Hara | Aug 4, 2023 | Agency, Branding, Marketing
One of my favourite expressions is that brands are living organisms. I believe brands are not stagnant entities. They breathe, evolve, and mature over time. Just like any other living organisms that surround us. We often speak about brand evolution and what it means,...
by Miriam Hara | Jul 21, 2023 | Advertising, Branding, Business Success, Marketing, Objective
As the world of marketing evolves, so does the demand for strategic thinking. Regardless of all new technology, at our disposable or how industries and marketing landscapes change, both setting objectives and strategies remain the cornerstone of successful...
by Miriam Hara | Jul 18, 2023 | Business Success, Communications, Content, Marketing, Social Media
Ah, social media – the double-edged sword of our time for individuals and brands alike! On the upside, it serves as a potent platform to engage audiences, enhance visibility, and cultivate loyalty. Yet, it also conceals a complex maze of potential hazards that...
by Miriam Hara | Jul 13, 2023 | Branding, Design, Marketing
The influential role product packaging plays in expressing a brand’s identity and values can never be underestimated. Impactful packaging design is not just about the visuals; it’s also about how effectively it communicates and ‘walks the...
