Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
What’s in a Word: The Word(s) of the Year 2023
It's that time of year again...when we look back and reflect on the year we've just experienced. And one true and tried tradition is the word of the year...or should I say words of the year. Each year, Merriam-Webster Dictionary and the Oxford University uncover the...
Packaging Design: Making it Sing: On Shelf. On Line.
As with everything else in the world of design, packaging design is where form marries function, and every detail counts. There's an art and science to the development of packaging design. Given that it's the constant reminder of your brand, it's a crucial, yet...
Brand Courage: A Brave Necessity
Brands that are setting themselves up for big wins are the ones bringing something new to the table, armed with their brand courage. Breakthrough brands find themselves perched precariously at the precipices of greatness, poised to redefine leadership in their own...
Branding Consistency: The Bucket Principle
With over 40 years in marketing—and 35 of those at the creative core of 3H Communications—I've learned that while we often speak about brand positioning and essence, the "how" sometimes slips through the cracks. In the dynamic world of campaigns and boardroom...
Business Karma: A Rewarding Philosophy
If karma is real, does business karma also exist? It stands to reason that if you believe in the concept of what goes around comes around, similar to personal karma, businesses too can be subject to its influence. What is the essence of karma? Rooted in religion,...
Design Thinking: The Creative Approach to Problem Solving
What Is Design Thinking? We all live and work in a world that is constantly evolving and transforming. Design thinking helps guideus through the maze of challenges that traditional problem-solving methods can't quite navigate. For sure we've all encountered challenges...
A Logo Does Not A Brand Make
I know, it's an awkward stated headline, but I wrote it that way intentionally because it clarifies the point. In business we often hear the term 'logo' used interchangeably with 'brand'. However, while these 2 terms are inextricably linked, they are not synonymous....
Brand Integrity. It’s Not Personal.
As a seasoned brand marketer, I've come to realize a fundamental truth: brand marketing is not personal. As marketers, it is our responsibility to ensure that personal opinions do not overshadow the brand's intended message, style or persona. Our role is to utilize...
Creative Concepts: Keeping the Magic
Has the mojo of creating 'creative' shifted hands? Many think that creative agencies have lost their relevance due to computer software, apps, and social media tools taking over the roles once held by creative directors, illustrators, and designers. Consequently, the...
Rebranding: The Evolution of A Brand’s Being
One of my favourite expressions is that brands are living organisms. I believe brands are not stagnant entities. They breathe, evolve, and mature over time. Just like any other living organisms that surround us. We often speak about brand evolution and what it means,...