Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Overcoming Challenges: The Real Iron Man
I was shown a video last night that I wanted to share with you: found on the VICE website, this video shows a man, Sun Jifa, who lost both his hands during a fishing explosion. He couldn’t afford prosthetic hands – so he made a pair for himself out of iron. His...
Business Etiquette: Holiday Parties
Some of us look forward to the season's festivities -- the get-togethers, the delicious food, the abundance of alcohol, to name a few. Along with the holiday dinners there are the work parties that a lot of us are obliged to attend -- and 9/10 times, it isn't always...
Social Responsibility Advertising
I took a few courses at Seneca @ York University in Creative Advertising before pursuing a degree in Communications, and my favourite project while I was there was to create an ad for Social Responsibility. Without a pre-existing ad, my group designed copy and...
Innovation: 9 Tips From Google
Ever wonder what makes Google the holy grail of productivity and creativity? There's no magic in the drinking water at the Mountain View, CA company. The tech giant draws from what Google's chief social evangelist, Gopi Kallayil, calls the nine core principles of...
Optimize Engagement: Less is More
Designing a Facebook marketing campaign can be tricky: you need to start with research and analysis, implement riveting creative, and post engaging content. It may seem overwhelming, but there is a way to kick-start your Facebook strategy: knowing these 7 important...
POP: Power of Perception
I was watching a TED talk from Rory Sutherland, the Vice Chairman of Ogilvy Group, and his lesson was on the power of perception as it pertains to real value and perceived value. We’re all probably aware of the fact that Advertising is an influential force behind...
A Marketing Plan for Success!
As 2013 is ending, budgeting for 2014 is well under way. In fact, for many companies budgets and the business plans for 2014 are already in place. But the piece that is often missing is the marketing plan. The marketing plan will include a list of actionable items to...
Instagram: How To Optimize Your Reach
The first thing you see when you visit Instagram’s webpage is their tagline: “Capture and Share the World’s Moments” – which is the purpose for the multi-billion dollar company (now owned by Facebook). What users actually use it for, however, can vary in a multitude...
Reinventing Your Brand: Hudson’s Bay
I briefly wrote about the Hudson’s Bay in my article, “Retail Marketing: Be Seen and Heard”, but I wanted to elaborate on the genius that is behind the mass retailer. Bonnie Brooks didn’t only make The Hudson’s Bay a trendier shopping destination but her business...
Facebook Marketing: A Starter’s Guide
Facebook last reported having 1.1 billion active users a month and since its inception in February 2004, it can unanimously be agreed upon that it is one of the most successful social networking sites ever created. It isn’t just successful in the sense that it can...