Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Marketing Creative: Inside the box thinking
'Marketing Creative': What's that? Marketing Creative is the ability to hone in on a brand's message. Regardless of the industry it's imperative to creatively articulate the brand message. Ultimately this is achieved by a creative team's use of their transferable...
Starbucks & The Art of ‘Individuality’ Segmenting
'Individuality' segmenting is where it's at. Ordering my Grande Chai Latte with oat milk at Starbucks got me thinking about marketing and how today our need to profile and segment has gone beyond the niche. Standing in line to place my order, my coffee craved humans...
The Interior Design of Branding
Full Circle Recently, I've stepped back into a role that feels like home, and it's made me realize my original career path has evolved, not ended; I've simply transferred my skills in new and creative ways. My career has taken me through advertising, TV and radio...
Goodbyes Done Right: Professional Endings
Goodbyes are never easy and breaking up is hard to do no matter if it's a personal relationship or a business relationship. Scratch that. If you are working in a good organization that caringly fosters culture and growth, chances are you are fortunate to share a...
Local Business: The Ripple Effect
Think about your local business around the corner when you're about to click on the buy button on an online shopping property. It can't be said enough. Just think about everyday expressions about the way of the world today or actually...the 'perceptional' size of...
Brand Story: Weaving Authenticity
In today's world, where digital noise is louder than ever, having a brand story that feels real and authentic can truly set you apart. It's more than just about selling something; it’s about sharing why you’re doing what you’re doing, who you really are, and the...
Active Listening: Leave The Echo Chamber
What does active listening mean for brands...and why does it matter? We’ve all been there. We are immersed in our brands and rightly so! But that means we wrap ourselves up in the narrative we create, and get caught up in our very own echo chamber. We hear what we...
Trend Forecasting: Staying Ahead in the Creative Sphere
In the creative sphere of trend forecasting, the phrase "timing is everything" holds particular weight. Being on-trend, or even better, a trendsetter, is not just an added bonus—it's an essential part of the job. Whether you're designing product packaging, concocting...
Brand Positioning: Stake Your Place in a Crowded Market
A favourite analogy of mine is equating brand positioning to finding the perfect spot on a crowded beach. And the perfect spot to find is to be in the thick of the action but not swamped in the noise. Isn't that right? It goes without saying regardless of what the...
The iPad Generation: Alpha Generation
Generation Alpha: Are you Ready? It's hard to believe that 2024 is upon us. And guess what? We're on the cusp of something new – the rise of Generation Alpha. This generation defined by those born as of 2010 to 2025 are gearing up to become the biggest generation...