Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Marketing Tactics: Revisiting the ‘Been there, Done that’.
Timing is everything...especially when it comes to marketing tactics. Whether you're launching a new brand or executing a plan for an existing one, timing is critical to the success of any initiative, regardless of where the brand is in its product life cycle. As...
Retro Marketing Strategy
Back to the Future What a powerful tool Nostalgia is, especially in advertising. Connecting with your target market on an emotional level is the sweet spot we are all looking for as marketers. Creating nostalgia through advertising brings back fond memories and...
Functional Branding: A Deeper Connection
What is functional branding? You've heard of functional art. It's where art meets practicality without giving up on its artistic value. In essence it's the delicate balance of form and function. Functional branding follows the same line of thinking. It's where...
What’s in a colour?
What’s in a Colour? More Than You Think! Have you ever paused to consider how much colour influences and shapes our lives? It's pretty amazing when you think about it. Our brains are hardwired to respond to colour in particular ways. A very basic example is how we...
Marketing Creative: Inside the box thinking
'Marketing Creative': What's that? Marketing Creative is the ability to hone in on a brand's message. Regardless of the industry it's imperative to creatively articulate the brand message. Ultimately this is achieved by a creative team's use of their transferable...
Starbucks & The Art of ‘Individuality’ Segmenting
'Individuality' segmenting is where it's at. Ordering my Grande Chai Latte with oat milk at Starbucks got me thinking about marketing and how today our need to profile and segment has gone beyond the niche. Standing in line to place my order, my coffee craved humans...
The Interior Design of Branding
Full Circle Recently, I've stepped back into a role that feels like home, and it's made me realize my original career path has evolved, not ended; I've simply transferred my skills in new and creative ways. My career has taken me through advertising, TV and radio...
Goodbyes Done Right: Professional Endings
Goodbyes are never easy and breaking up is hard to do no matter if it's a personal relationship or a business relationship. Scratch that. If you are working in a good organization that caringly fosters culture and growth, chances are you are fortunate to share a...
Local Business: The Ripple Effect
Think about your local business around the corner when you're about to click on the buy button on an online shopping property. It can't be said enough. Just think about everyday expressions about the way of the world today or actually...the 'perceptional' size of...
Brand Story: Weaving Authenticity
In today's world, where digital noise is louder than ever, having a brand story that feels real and authentic can truly set you apart. It's more than just about selling something; it’s about sharing why you’re doing what you’re doing, who you really are, and the...