Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
Active Listening: Leave The Echo Chamber
What does active listening mean for brands...and why does it matter? We’ve all been there. We are immersed in our brands and rightly so! But that means we wrap ourselves up in the narrative we create, and get caught up in our very own echo chamber. We hear what we...
Trend Forecasting: Staying Ahead in the Creative Sphere
In the creative sphere of trend forecasting, the phrase "timing is everything" holds particular weight. Being on-trend, or even better, a trendsetter, is not just an added bonus—it's an essential part of the job. Whether you're designing product packaging, concocting...
Brand Positioning: Stake Your Place in a Crowded Market
A favourite analogy of mine is equating brand positioning to finding the perfect spot on a crowded beach. And the perfect spot to find is to be in the thick of the action but not swamped in the noise. Isn't that right? It goes without saying regardless of what the...
The iPad Generation: Alpha Generation
Generation Alpha: Are you Ready? It's hard to believe that 2024 is upon us. And guess what? We're on the cusp of something new – the rise of Generation Alpha. This generation defined by those born as of 2010 to 2025 are gearing up to become the biggest generation...
Business Development 2024: The How.
It goes without saying that the way we build and maintain relationships has undergone a significant transformation. We all have COVID to thank for that! That isn't a bad thing... remote working has presented us with both opportunities and challenges. When it comes to...
What’s in a Word: The Word(s) of the Year 2023
It's that time of year again...when we look back and reflect on the year we've just experienced. And one true and tried tradition is the word of the year...or should I say words of the year. Each year, Merriam-Webster Dictionary and the Oxford University uncover the...
Packaging Design: Making it Sing: On Shelf. On Line.
As with everything else in the world of design, packaging design is where form marries function, and every detail counts. There's an art and science to the development of packaging design. Given that it's the constant reminder of your brand, it's a crucial, yet...
Brand Courage: A Brave Necessity
Brands that are setting themselves up for big wins are the ones bringing something new to the table, armed with their brand courage. Breakthrough brands find themselves perched precariously at the precipices of greatness, poised to redefine leadership in their own...
Branding Consistency: The Bucket Principle
With over 40 years in marketing—and 35 of those at the creative core of 3H Communications—I've learned that while we often speak about brand positioning and essence, the "how" sometimes slips through the cracks. In the dynamic world of campaigns and boardroom...
Business Karma: A Rewarding Philosophy
If karma is real, does business karma also exist? It stands to reason that if you believe in the concept of what goes around comes around, similar to personal karma, businesses too can be subject to its influence. What is the essence of karma? Rooted in religion,...