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Hot or cold? Take the temperature of your ad headline

Hot or cold? Take the temperature of your ad headline

by Miriam Hara | Aug 7, 2015 | Advertising, Branding, Business Success, Latest

The big ‘headline’ first made front page news during the 19th century newspaper wars when papers everywhere were fighting for readers’ attention. You’ve seen it in old movies — the kid on the street corner hawking the newspaper by yelling out the day’s headline! We’re...
Don’t waste my time! It’s a question of adding value

Don’t waste my time! It’s a question of adding value

by Miriam Hara | Aug 4, 2015 | Advertising, Agency, Business Success, Deadline, Latest, Management, Marketing

Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for...
Addicted to making lists? Don’t forget to celebrate!

Addicted to making lists? Don’t forget to celebrate!

by Joyce Turner-Gionet | Jul 29, 2015 | Advertising, Business Success, Communications, Latest, Marketing

Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my...
7 Quirky Questions to Ask a New Creative Hire

7 Quirky Questions to Ask a New Creative Hire

by Miriam Hara | Jul 27, 2015 | Advertising, Business Success, Communications, Latest, Management

Recently, I blogged about 7 things I absolutely need in a new hire. As those responsible for hiring, we all know the things we absolutely need in a new hire and we look for them, first in the cover letter and résumé, later in the interview and the portfolio. Closer to...
Is ALL publicity GOOD publicity?

Is ALL publicity GOOD publicity?

by Jayne Christopher Bintley | Jul 24, 2015 | Business Success, Communications, Latest, Social Media

Publicity is all around us; now more than ever. Our eyes and ears are constantly fed information from all angles – we love it – we hate it – we crave it! We create new channels, we seek out more information, more detail – we want to know...
Forced to lay off employees? Do it with love!

Forced to lay off employees? Do it with love!

by Joyce Turner-Gionet | Jul 17, 2015 | Business Success, Latest, Management

Your company’s struggling financially and you’re going to have to lay off staff. How you do it is important. In Canada, there are labour laws (Canada Labour Code) that employers must follow during a layoff. This blog isn’t about laws, it’s about love. In most layoffs,...
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