by Devorah Abrams Farmer | May 9, 2013 | Advertising, Branding, Business Success, Creative, Design, Latest, Social Media
Before social media came into existence, many of the things said on today’s blogs, Tweets, and other various social media venues, were said by word of mouth. Messages can become viral by word of mouth up to a point, but how accurate are these messages? Do you...
by Stephanie Fasulo | May 3, 2013 | Advertising, Branding, Business Success, Creative, Interactive, Latest, Social Media
So you have an idea for a social media campaign, and you’re thinking of all the millions of people you’re going to attract using Twitter, a blog or Facebook – it’s so exciting! But hold on one second, you have to ask yourself the easy questions first to be guarantee...
by Devorah Abrams Farmer | May 1, 2013 | Advertising, Branding, Creative, Design, Latest, Social Media
Will your logos die a slow painful death, or will it stay vibrant and alive for a long time? The old adage if your product is in demand, your logos could be timeless, proves to be true with such brands like Windsor Salt or Maple Leaf Foods. Products that are...
by Daniel | Apr 29, 2013 | Advertising, Creative, Design, Latest
Flyers, brochures and catalogs are used globally and on a massive scale. They are a very cost-effective way to market your product, service, brand or event, and they produce some amazing results if they’re done well. The only problem is that with so many flyers out...
by Lisa Wedmann | Apr 1, 2013 | Advertising, Branding, Creative, Interactive, Latest, Social Media
CASE STUDY: A Quebec Brand: Adrien Gagnon Part II A new Adrien Gagnon for today’s Quebecer! Adrien Gagnon, the Quebec Natural Health Products provider for over 60 years, found themselves losing their relationship with Quebecers. As such, they needed to reposition...
by Miriam Hara | Mar 11, 2013 | Advertising, Branding, Business Success, Creative, Latest
Suffice to say that in any business, client happiness amounts to a happy business– your business. In the advertising world where business marketing meets conceptual communications …objectives, strategies and creative all need to be integrated to provide the one...
