by Madi Secareanu | May 24, 2012 | Advertising, Branding, Business Success, Interactive
Website copywriting is an art of its own. Although it contains some traditional elements, it’s very different than blog writing, editorial writing, ad copywriting….you get the idea. However, more often than not, some brands/companies and even self-proclaimed...
by Madi Secareanu | May 17, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media
The other day my colleague Lindsay shared a story with us about Klout, a service that measures your online influence and gives you a score between 1 and 100. Apparently it’s been getting people up in arms! It seems to have the power to make or break careers, brands...
by Lindsay Sleightholm | May 15, 2012 | Advertising, Business Success, Creative, Design
As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. There are several reasons for this. If it’s a new client, they may have yet to trust your expertise, or you have yet to earn their...
by Madi Secareanu | May 8, 2012 | Advertising, Branding, Business Success, Creative, Interactive
It’s happened to all of us. We’ve been on Facebook posting something on a friend’s wall about a specific interest, like tennis, and the next thing you know Facebook is showing you an ad about tennis rackets. That’s the power of Facebook ads – it lets brands engage and...
by Lindsay Sleightholm | Apr 19, 2012 | Advertising, Branding, Business Success, Creative, Design
Psychology has always strived to create measures for how to categorize one’s aptitude and behaviour based on brain function. “What’s your IQ? What’s your EQ? What do you see in this ink blot?” There are innumerable tests designed to determine how we as people think...
by Madi Secareanu | Apr 16, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media
There’s no doubt that social media has changed the marketing landscape significantly within the last few years. There’s always something new; a new social networking site this year, a new app tomorrow, a new feature next week, a new enhancement next month…social media...
