by Lisa Wedmann | May 28, 2013 | Advertising, Branding, Business Success, Interactive, Latest, Social Media
Most of us are familiar with Morse Code, that mystifying alphabet where letters are represented by a combination of long and short signals mostly called dashes and dots. Typically we’ve seen Morse Code used in movies where the distress signal S.O.S, three dots, three...
by Miriam Hara | May 22, 2013 | Branding, Business Success, Latest
Ever wonder how Google came up with its name? Did they think the name Google would become synonymous with information sourcing, referencing, mapping and everything in between? Is there some sort of history behind the name, or was it just a random choice? Many business...
by Miriam Hara | May 21, 2013 | Advertising, Branding, Business Success, Latest, Miriamisms
We’ve all read it and heard it… over 50% of business start ups fail in the first 5 years. There’s a number of reasons why that happens. Rather dwelling on the negative, I rather look at the inverse and say 50% of business that do start up, are in...
by Devorah Abrams Farmer | May 9, 2013 | Advertising, Branding, Business Success, Creative, Design, Latest, Social Media
Before social media came into existence, many of the things said on today’s blogs, Tweets, and other various social media venues, were said by word of mouth. Messages can become viral by word of mouth up to a point, but how accurate are these messages? Do you...
by Devorah Abrams Farmer | May 7, 2013 | Advertising, Branding, Latest
Product Brands have found a comfortable and extremely profitable niche in product placement in film. As early as 1927 there was product placement in film, it was Hersey’s Chocolate. Since that time product placements in film have increased dramatically. In 1995 with...
by Stephanie Fasulo | May 3, 2013 | Advertising, Branding, Business Success, Creative, Interactive, Latest, Social Media
So you have an idea for a social media campaign, and you’re thinking of all the millions of people you’re going to attract using Twitter, a blog or Facebook – it’s so exciting! But hold on one second, you have to ask yourself the easy questions first to be guarantee...
