by Stephanie Fasulo | May 3, 2013 | Advertising, Branding, Business Success, Creative, Interactive, Latest, Social Media
So you have an idea for a social media campaign, and you’re thinking of all the millions of people you’re going to attract using Twitter, a blog or Facebook – it’s so exciting! But hold on one second, you have to ask yourself the easy questions first to be guarantee...
by Devorah Abrams Farmer | May 1, 2013 | Advertising, Branding, Creative, Design, Latest, Social Media
Will your logos die a slow painful death, or will it stay vibrant and alive for a long time? The old adage if your product is in demand, your logos could be timeless, proves to be true with such brands like Windsor Salt or Maple Leaf Foods. Products that are...
by Lisa Wedmann | Apr 20, 2013 | Advertising, Branding, Business Success, Latest, Social Media
It’s important to have a social media strategy. As Marketers it is important to get your message out in a consistent and timely basis; but how do you handle that when a tragic situation occurs within your community? Does your team have a crisis plan in place...
by Lisa Wedmann | Apr 3, 2013 | Branding, Business Success, Latest
Networking: Where Business Meets Social Networking should be an important part of your Marketing mix. It provides a great opportunity for relationship building, brand awareness and lead generation. Networking in itself can be a full-time job if you let it. Time is...
by Lisa Wedmann | Apr 1, 2013 | Advertising, Branding, Creative, Interactive, Latest, Social Media
CASE STUDY: A Quebec Brand: Adrien Gagnon Part II A new Adrien Gagnon for today’s Quebecer! Adrien Gagnon, the Quebec Natural Health Products provider for over 60 years, found themselves losing their relationship with Quebecers. As such, they needed to reposition...
by Miriam Hara | Mar 11, 2013 | Advertising, Branding, Business Success, Creative, Latest
Suffice to say that in any business, client happiness amounts to a happy business– your business. In the advertising world where business marketing meets conceptual communications …objectives, strategies and creative all need to be integrated to provide the one...
