by Belinda Lui | Feb 3, 2014 | Advertising, Branding, Business Success, Communications, Creative, Design, Latest, Marketing, Social Media
We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...
by Belinda Lui | Jan 31, 2014 | Latest, Social Media
It isn’t news that the festivities and anticipation surrounding the upcoming Super Bowl XLVIII is followed none other by the advertising creative that will be airing during the Super Bowl! What follows closely behind these 2 most in virality, however, is the...
by Belinda Lui | Jan 29, 2014 | Latest, Social Media
If you didn’t listen to the radio, watch the news, or read about it online somewhere, Bell Media launched a viral campaign called, “Let’s Talk Day”, to raise awareness for mental health. There are a lot of note-worthy causes that are supported...
by Belinda Lui | Jan 26, 2014 | Interactive, Latest
When a business embarks on a site refresh or re-design, one of the key factors to consider is whether search optimization has been implemented in the content that lives on each page. Is the website complicated and busy? Is it intuitive and easy to navigate? While...
by Belinda Lui | Jan 23, 2014 | Advertising, Latest
When companies spend $4 million on a 30-second spot during the Super Bowl — it only makes sense that they would also present teasers in the weeks leading up to the celebrated event to take place next weekend. The Super Bowl is exciting for football fans but it...
