Brand Recognition: Colour me brand

Brand Recognition: Colour me brand

Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect is instantaneous, stimulating the senses and power of suggestion. We see it in every level of communication: in corporate...
Living In Brand

Living In Brand

Brand is bigger than you realize.  Brand is what consumers first see of a product/service… it’s the initial hook…but the follow through is even more important as it is how the brand becomes part of  lifestyle. Your brand extends to your employees,...
Brand Tactics: Time Stops for No One

Brand Tactics: Time Stops for No One

Brand Tactics need to be re-evaluated on an ongoing basis. To often, brand managers feel that once they have used a brand tactic, and it hasn’t worked, it will never work. That’s just not so.  As time marches on, it is increasingly important for brands to...