by Lisa Wedmann | Oct 31, 2013 | Advertising, Latest
Advertising frequency is a huge component in the success of any campaign. Think about it: How many times do you need to hear a phone number in order to remember? Don’t answer… it’s a trick question. I have most of my numbers stored in my phone. Not...
by Miriam Hara | Oct 28, 2013 | Branding, Business Success, Latest, Social Media
What is content marketing and how does it apply to building business and brand? A good way to start this conversation would be to reference the Janet Jackson song: “What have you done for me lately?”. Content marketing involves imparting information and knowledge with...
by Miriam Hara | Oct 21, 2013 | Branding, Business Success, Latest
Where is brand awareness today? Many marketers and business executives don’t value brand awareness as much as they did a decade ago. Some say it’s a thing of the past while others insist that it’s alive and well. For those who are in the former camp,...
by Lindsay Sleightholm | Oct 16, 2013 | Branding, Design, Latest, Marketing
Though I’m a big music fan, I’m not going to pretend I know much about the actual music industry. But I do know a lot about graphic design and have my share of marketing know-how. And I recognize that there’s a lot more to creating an iconic band than...
by Miriam Hara | Oct 15, 2013 | Branding, Business Success, Latest
A recently shared post written by a colleague about branding promise hit a nerve among marketing professionals. Brand identity value has been a growing cause of concern and debate among those who are in charge of managing and growing brands. Let me say this: Branding...
