by Lindsay Sleightholm | Sep 25, 2012 | Advertising, Branding, Business Success, Creative, Design
So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
by Saara Jafari | Sep 21, 2012 | Advertising, Business Success
How many times have we heard ourselves and those around us complain about how there never seems to be enough time? And how often have we walked down an aisle in a grocery store and gotten overwhelmed by lines and choices of products? The answer would be ‘countless...
by cassandra | Sep 5, 2012 | Branding, Business Success, Interactive, Social Media
Have you ever wondered how to tell a real account from a fake account? The tricks they use, and the game they play? Well you’re not alone. Unfortunately many fake Twitter accounts pop up everyday, some harder to spot than others. The downside to fake followers for...
by cassie | Aug 29, 2012 | Advertising, Branding, Business Success, Creative, Design
On August 23, 2012 a monumental change took place at one of the world’s largest technological companies; Microsoft unveiled a new logo, the first new logo since 1987. This marks a significant change in the direction the company is taking. On the same day the logo was...
by Madi Secareanu | Jul 26, 2012 | Advertising, Branding, Business Success, Events, Social Media
It’s nothing new. Throughout the history of the Olympics, the Olympic brand has been heavily guarded and its use tightly controlled. As have been the Olympic sponsors. But in the age of social media, has it become more difficult for the Olympic brand and the Olympic...
