by Miriam Hara | May 10, 2011 | Advertising
International functional beverage, food, vitamin and supplement store Liquid Nutrition has named 3H Communications as its branding and marketing agency. 3H started its assignment by redesigning the Liquid Nutrition website. The agency will also implement all of...
by Miriam Hara | Apr 13, 2011 | Advertising
For effective pharmaceutical advertising you need to take off the lab coat. It might be intuitive to assume that regulation stomps creation, but structure can also be viewed as a firm jumping-off point. You need to colour within the guidelines. There were two specific...
by Miriam Hara | Mar 30, 2011 | Advertising
Many marketers believe that the internet has replaced classic research methodology. The interactive/digital arena has allowed us different channels or more accurately, a different way to approach research. The age of online surveys is upon us- with its panel...
by Miriam Hara | Mar 2, 2011 | Creative, Design
Typography, although not known to many outside of the design field, is a huge factor when it comes to print and interactive media. A lot of the toil and sweat goes unnoticed in those 2-10 key words that usually make up headlines. It is a subtle art, and is not as...
by Miriam Hara | Feb 25, 2011 | Branding
It may be a market warrior’s dream to make the brand they develop for a company into an icon. Chanel, Coca-Cola, Nike, Michelin – all brand names that have become synonymous with their symbolism. Brands that became more than commodity culture, they became pop...
