by Miriam Hara | Oct 13, 2010 | Branding
Better to be a brand than not. Once consumers establish your product by brand, it is not an entity in itself. (I have said before that brand is a living, breathing thing.) Rather, as branding expert Laura Ries says: it is bulletproof. Why is proofing your brand...
by Miriam Hara | Sep 29, 2010 | Social Media
Social Media Marketing Takes Commitment It’s not enough to use it, to have a profile in the network – using Social Media Marketing (SMM) , requires the conversation. A lot of where your brand is taken (with aggregation and networking) is outside of your control. It is...
by Miriam Hara | Aug 5, 2010 | Interactive
I don’t like to think of the web as a numbers game – but when you are ranked in the Google top 3, it is a thing of beauty and joy. Being SEO minded when developing your web site is as key as promoting your unique selling position (USP). To achieve optimized search...
by Miriam Hara | Jun 7, 2010 | Advertising, Business Success, Creative
Advertising 101: Deadlines don’t change at the last minute, so why wait till the day of delivery to state that to clients? It always surprises me to hear a certain timbre of frustration in clients’ voices when speaking about this topic in reference to their agencies....
by Miriam Hara | Jun 7, 2010 | Business Success
There is a lot to be said for positive thinking these days. Keeping your vision for your marketing plan, your brand – and most of all, your phenomenal success AFTER you have safely weathered this recession, is paramount! You must plan for your success, and maximize...
