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Delivering Great Packaging Design

Delivering Great Packaging Design

by Miriam Hara | Mar 24, 2015 | Business Success, Creative, Design, Latest

Packaging design has always been touted as the “art of art”. If a designer can make it as a packaging designer, they can make it anywhere! Developing great packaging design is essential for any brand. Often the package is the only advertising a product...
Social Media, a has-been? Already?!

Social Media, a has-been? Already?!

by Miriam Hara | Mar 13, 2015 | Branding, Business Success, Communications, Latest, Management, Social Media

Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small...
Creative Integrity: A few tips for keeping it intact

Creative Integrity: A few tips for keeping it intact

by Miriam Hara | Mar 12, 2015 | Advertising, Business Success, Creative, Latest, Marketing

In order to maintain creative integrity when discussing concept ideas with your client, it’s paramount to listen to what they are not saying. The art of listening has long been deemed as the key to success in any sales situation. And that is very true. The same is...
Your Advertising Agency: Soul Mate or Dead Weight?

Your Advertising Agency: Soul Mate or Dead Weight?

by Miriam Hara | Mar 10, 2015 | Advertising, Agency, Branding, Business Success, Communications, Latest

How do you determine if your branding and advertising agency is your true soul mate? In today’s fast-paced market conditions it’s important for your agency to be part of your marketing team. What makes a branding and advertising agency a true partner? In...
Marketing Pitfall #3: Same old, same old.

Marketing Pitfall #3: Same old, same old.

by Miriam Hara | Mar 3, 2015 | Advertising, Business Success, Latest, Marketing

In today’s business environment it is increasingly difficult to carve out an edge. So it’s understandable that when something works, one might continue to do it on an annual basis – and that’s a marketing pitfall prevalent in many businesses. Marketing complacency is...
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