by Miriam Hara | Jul 21, 2023 | Advertising, Branding, Business Success, Marketing, Objective
As the world of marketing evolves, so does the demand for strategic thinking. Regardless of all new technology, at our disposable or how industries and marketing landscapes change, both setting objectives and strategies remain the cornerstone of successful...
by Miriam Hara | Jul 18, 2023 | Business Success, Communications, Content, Marketing, Social Media
Ah, social media – the double-edged sword of our time for individuals and brands alike! On the upside, it serves as a potent platform to engage audiences, enhance visibility, and cultivate loyalty. Yet, it also conceals a complex maze of potential hazards that...
by Miriam Hara | Jul 5, 2023 | Agency, Business Success
As the business world is rapidly ever-changing, the concept of ‘value add’ or ‘value added’ becomes even more important to address. Has the ‘value added’ concept become like the tipping issue? In the wake of the pandemic, tipping...
by Miriam Hara | Jun 9, 2023 | Advertising, Branding, Business Success
In the spirit of transparency, this is a rework of a brand building strategies blog with the same title I wrote close to a decade ago! This is one of my favourite sayings and the structure of article, I believe is still solid. My original article was written when ...
by Miriam Hara | Jun 1, 2023 | Agency, Business Success, Marketing
We’ve all shared the collective exhaustion of discussing a post-COVID world ad nauseam, and yet, it remains an unavoidable topic. The pandemic’s sweeping effects have transformed our lives drastically and, indeed, irreversibly. The old marketing playbook was...
by Miriam Hara | Nov 10, 2015 | Agency, Business Success, Creative, Latest
Clients who are involved in the client agency relationship do not realize that they have a direct impact on the creative their agency produces. We hear so much about agencies and their creative prowess and how ‘the creative’ talent establishes its...
