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Colour Me Creative: Choosing the Right Palette

Colour Me Creative: Choosing the Right Palette

by Miriam Hara | Jun 28, 2023 | Advertising, Agency, Branding, Creative, Design

Colour is the silent language that speaks volumes about your brand. It’s the first thing that catches the eye, influencing perceptions and stimulating emotions Colours evoke emotions, convey messages, and even influence our decisions. As creatives, we’re...
Brand Building: Don’t Wink in the Dark  2.0

Brand Building: Don’t Wink in the Dark 2.0

by Miriam Hara | Jun 9, 2023 | Advertising, Branding, Business Success

In the spirit of transparency, this is a rework of  a brand building strategies blog with the same title I wrote close to a decade ago! This is one of my favourite sayings and the structure of article, I believe is still solid. My original article was written when ...
10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

10 Must Do Steps to Improve Your Mobile Commerce Strategy [Infographic]

by Miriam Hara | Jan 10, 2017 | Advertising, Communications, Content, Marketing, Social Media

[Guest Post from Skilled.co] The proliferation of smartphones has brought about a new trend in consumer buying behavior called mobile commerce. According to recent research the mobile commerce trend is expected to continue to grow globally in the years to come....
Stop Selling. Start Sharing. It’s what social media is all about.

Stop Selling. Start Sharing. It’s what social media is all about.

by Miriam Hara | Oct 29, 2015 | Advertising, Content, Latest, Social Media

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you...
Powerful Product Packaging: 7 tips to get it right!

Powerful Product Packaging: 7 tips to get it right!

by Miriam Hara | Sep 17, 2015 | Advertising, Branding, Creative, Design, Latest, Marketing

Powerful product packaging. It’s not just about the product experience anymore. Today, even the packaging needs to be an experience. Powerful packaging requires more than a basic understanding of packaging fundamentals. It’s not just about being pretty and...
Want to create RICH CONTENT? What’s your plan?

Want to create RICH CONTENT? What’s your plan?

by Miriam Hara | Aug 28, 2015 | Advertising, Agency, Business Success, Communications, Content, Interactive, Latest, Management, Marketing, Social Media

In life, we need a plan. To create rich content, we need a plan. There’s a lot of buzz around content and content creation. For those new to content and content creation, it can get confusing. What is content? In a nutshell: content = information. Rich content = great...
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