by Miriam Hara | Jun 4, 2024 | Branding, Design, Marketing
What is functional branding? You’ve heard of functional art. It’s where art meets practicality without giving up on its artistic value. In essence it’s the delicate balance of form and function. Functional branding follows the same line of thinking....
by Tara Ford | May 28, 2024 | Branding, Design, Marketing
What’s in a Colour? More Than You Think! Have you ever paused to consider how much colour influences and shapes our lives? It’s pretty amazing when you think about it. Our brains are hardwired to respond to colour in particular ways. A very basic example is how...
by Miriam Hara | May 24, 2024 | Advertising, Agency, Branding, Business Success, Creative, Marketing
‘Marketing Creative’: What’s that? Marketing Creative is the ability to hone in on a brand’s message. Regardless of the industry it’s imperative to creatively articulate the brand message. Ultimately this is achieved by a creative...
by Miriam Hara | May 17, 2024 | Advertising, Branding, Marketing
‘Individuality’ segmenting is where it’s at. Ordering my Grande Chai Latte with oat milk at Starbucks got me thinking about marketing and how today our need to profile and segment has gone beyond the niche. Standing in line to place my order, my...
by Tara Ford | May 15, 2024 | Branding, Design
Full Circle Recently, I’ve stepped back into a role that feels like home, and it’s made me realize my original career path has evolved, not ended; I’ve simply transferred my skills in new and creative ways. My career has taken me through advertising,...
by Miriam Hara | Apr 18, 2024 | Branding, Content, Marketing
In today’s world, where digital noise is louder than ever, having a brand story that feels real and authentic can truly set you apart. It’s more than just about selling something; it’s about sharing why you’re doing what you’re doing, who you really are,...
