by Miriam Hara | May 28, 2015 | Advertising, Agency, Branding, Business Success, Creative, Latest
What makes branded creative concepts magical? In a recent LinkedIn discussion, someone commented that the reason why creative agencies were no longer relevant was because computer software (InDesign, Photoshop, Illustrator) had replaced what was once reserved for...
by Miriam Hara | May 25, 2015 | Advertising, Agency, Business Success, Creative, Latest
In my last post I stated why I feel that there is a big disconnect between creative agencies and clients. You can read that article here. Below is a short recap. It is my belief that the single-focused creative agencies continuing to work in the same way they did over...
by Miriam Hara | May 20, 2015 | Advertising, Agency, Business Success, Creative, Latest
Change is due for the creative agency. In the year 2015 and beyond creative agencies must learn relevancy. A recent article I came across stated that clients are increasingly going directly to production houses for their creative – bypassing the creative agency...
by Miriam Hara | May 18, 2015 | Branding, Business Success, Interactive, Latest
There’s a lot of hype in today’s marketing world about owning the customer journey. With the proliferation of so many communication venues (both established and personalized), it’s a challenge for brands to be everywhere. A mere five years ago...
by Miriam Hara | May 15, 2015 | Advertising, Branding, Business Success, Latest, Miriamisms
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogues and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in...
by Miriam Hara | May 13, 2015 | Agency, Business Success, Latest, Marketing, Social Media
Marketing has expanded and evolved due largely in part to the internet and the launch of what is now referred to as the social media channel. Social media was once all the buzz. Now it needs to step aside to allow for the new buzz: Content marketing. Content marketing...
