by Miriam Hara | Jun 12, 2015 | Business Success, Creative, Latest, Marketing
With the internet and social media opening up a new marketing dynamic, marketing function as it was is no longer valid – or is it? The business environment and the marketing function are continually evolving. What are the fundamental skills required of a marketing...
by Miriam Hara | Jun 8, 2015 | Business Success, Latest, Marketing, Social Media
Social media is here to stay. It’s a fact of life. Gone are the naysayers that insisted that it was a passing fad. Social networking is now the new business network and it’s thriving! Consider this: Facebook represents one of the biggest social networks...
by Miriam Hara | Jun 5, 2015 | Business Success, Communications, Latest, Social Media
In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the...
by Miriam Hara | Jun 3, 2015 | Business Success, Latest, Uncategorized
Led Zeppelin had it right – ‘All that glitters is not gold’. More profound words were never spoken. The digital revolution has occurred over the last three decades. Since then, businesses and brands have rushed in (some more than others), to jump on the band wagon and...
by Miriam Hara | Jun 1, 2015 | Business Success, Latest, Marketing
Corporate entrepreneurship is a philosophy whose time has come. In an age where speed is of the essence, the road to business success includes the ability to move quickly and accurately. In the universe of business, entrepreneurs as a segment have responded to that...
by Miriam Hara | May 29, 2015 | Business Success, Communications, Latest, Marketing, Social Media
Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it...
