by Joyce Turner-Gionet | Jun 30, 2015 | Advertising, Branding, Creative, Latest
It depends. If the celebrity fits the brand and the spot acts as a springboard to elevate and personify the brand, then it’s good creative. Last year, Matthew McConaughey was in the driver’s seat for the new Lincoln Motor’s (luxury division of Ford Motor Company) MKC....
by Miriam Hara | Jun 26, 2015 | Branding, Communications, Latest, Social Media
When is too much, too much? Have we reached the over exposure point? Nowadays we get “news” (perhaps a better word is “info” since whether it’s all “news” is often debatable) from so many different sources. We see the same celebrity on TV, on magazine covers, on...
by Joyce Turner-Gionet | Jun 24, 2015 | Advertising, Communications, Creative, Latest
25+ years ago, copywriting jobs were few and far between. Most people had no clue what a copywriter did. Things have changed. With SEO, Social Media, tweeting and blogging, the opportunities for a career in copywriting have exploded. Mad Men made it sexy. Today, it’s...
by Miriam Hara | Jun 22, 2015 | Business Success, Latest, Social Media
Social media is not a single act … or a monologue. In order to achieve greatness (isn’t that what we’re all after!), a social media marketing strategy must embrace an internal social media culture. The use of social media must, and I repeat, must, be...
by Miriam Hara | Jun 18, 2015 | Advertising, Business Success, Latest, Marketing, Social Media
As a skill, business writing isn’t new. Written expression has always been valued as a means of communication between departments within organizations. Few businesses can do without a key business writer. Many feel a new dawn has arrived for business writing,...
by Miriam Hara | Jun 15, 2015 | Advertising, Business Success, Latest, Social Media
“The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising’ has carved out its place within branding in an effort to establish brand relevancy....
