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The Persuasive Power of MORE

The Persuasive Power of MORE

by Joyce Turner-Gionet | Aug 19, 2015 | Advertising, Business Success, Communications, Latest, Marketing

Most of us want more: more time, more fun, maybe more money, more apps and upgrades to help us do what we do faster and more efficiently, more stuff to help us minimize chores we hate doing. I believe in ‘more,’ I do. (I want to take more trips!) If something can help...
Value Added: where’s the value?

Value Added: where’s the value?

by Miriam Hara | Aug 12, 2015 | Advertising, Agency, Business Success, Communications, Creative, Latest, Management, Marketing

Is the concept of ‘value add’ or ‘value added’ overused? Perhaps it’s more correct to ask, is it misused? Has ‘value added’ become like the tipping issue? Many of us tip automatically, whether it’s deserved or not. Has the term ‘value...
Don’t waste my time! It’s a question of adding value

Don’t waste my time! It’s a question of adding value

by Miriam Hara | Aug 4, 2015 | Advertising, Agency, Business Success, Deadline, Latest, Management, Marketing

Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for...
Addicted to making lists? Don’t forget to celebrate!

Addicted to making lists? Don’t forget to celebrate!

by Joyce Turner-Gionet | Jul 29, 2015 | Advertising, Business Success, Communications, Latest, Marketing

Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my...
One hat or many hats? Encouraging team building.

One hat or many hats? Encouraging team building.

by Miriam Hara | Jul 10, 2015 | Advertising, Agency, Business Success, Latest, Marketing, Uncategorized

Earlier this week, I focused on you being the multi-tasking maestro as the business or team leader. It’s equally important to encourage your team members to multi-task. I’ll repeat my definition of multi-tasking. I’m not talking about one person being asked to wear...
Business Writing: Is it enough?

Business Writing: Is it enough?

by Miriam Hara | Jun 18, 2015 | Advertising, Business Success, Latest, Marketing, Social Media

As a skill, business writing isn’t new. Written expression has always been valued as a means of communication between departments within organizations. Few businesses can do without a key business writer. Many feel a new dawn has arrived for business writing,...
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