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The Marketing Function: Jack of all trades?

The Marketing Function: Jack of all trades?

by Miriam Hara | Jun 12, 2015 | Business Success, Creative, Latest, Marketing

With the internet and social media opening up a new marketing dynamic, marketing function as it was is no longer valid – or is it? The business environment and the marketing function are continually evolving. What are the fundamental skills required of a marketing...
Social Networking: Walk the talk!

Social Networking: Walk the talk!

by Miriam Hara | Jun 8, 2015 | Business Success, Latest, Marketing, Social Media

Social media is here to stay. It’s a fact of life. Gone are the naysayers that insisted that it was a passing fad. Social networking is now the new business network and it’s thriving! Consider this: Facebook represents one of the biggest social networks...
Corporate Entrepreneurship: Has the time come?

Corporate Entrepreneurship: Has the time come?

by Miriam Hara | Jun 1, 2015 | Business Success, Latest, Marketing

Corporate entrepreneurship is a philosophy whose time has come. In an age where speed is of the essence, the road to business success includes the ability to move quickly and accurately. In the universe of business, entrepreneurs as a segment have responded to that...
Earned Media: What it takes to earn it

Earned Media: What it takes to earn it

by Miriam Hara | May 29, 2015 | Business Success, Communications, Latest, Marketing, Social Media

Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it...
Content Marketing: Are we there yet?

Content Marketing: Are we there yet?

by Miriam Hara | May 13, 2015 | Agency, Business Success, Latest, Marketing, Social Media

Marketing has expanded and evolved due largely in part to the internet and the launch of what is now referred to as the social media channel. Social media was once all the buzz. Now it needs to step aside to allow for the new buzz: Content marketing. Content marketing...
My Favourite Business Insight from Einstein

My Favourite Business Insight from Einstein

by Miriam Hara | May 7, 2015 | Business Success, Latest, Marketing

I love Einstein – so much so that I have a sculpture of his face hanging on the wall in my office. Beyond his obvious legacy of scientific knowledge and forward thinking, I believe that he had a keen ability to zero in on the obvious about the human...
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