by Lisa Wedmann | Jun 26, 2013 | Advertising, Business Success, Creative, Latest
Some guy in a suit is yawning, another guy in the back is asleep, a woman in the front is reading notes, another looks at her nails and everyone else is checking their phone. And then there’s you, standing at the front of the room, nervous and starting to sweat,...
by Miriam Hara | Jun 25, 2013 | Branding, Business Success, Latest
It’s hard to separate personal persona from your brand persona. If you are in charge of marketing for a brand or business you are probably passionate about what you do and how you do it. Being in charge of a brand and its performance can be intoxicating....
by Miriam Hara | Jun 21, 2013 | Advertising, Branding, Business Success, Creative, Latest
Attention all Marketing and Brand Managers: We know our marketing and we know our brand. More importantly, we know who our target buyer, audience and groups are. That’s important and is what makes for great creative. But there’s a catch – we suffer from...
by Lisa Wedmann | Jun 13, 2013 | Advertising, Business Success, Creative, Latest
A few years ago I was having a conversation with a photographer friend of mine. We were talking about business and giving each other tips on how we could become more effective. At one point in the conversation he turned to me and said, “There’s always time to do it...
by Miriam Hara | Jun 7, 2013 | Business Success, Latest, Social Media
I often have discussions with business colleagues, associates and clients about the merits of having a LinkedIn presence and the value of having a presence on LinkedIn. Quite frankly, adding LinkedIn to your social media marketing and yes, sales arsenal is good...
