by Miriam Hara | Apr 2, 2015 | Branding, Business Success, Latest, Marketing, Social Media
There was a time (in the recent past) when brand sell was all about showcasing features and benefits to an intended target audience. With the emergence of social media, the art of the brand sell has evolved to include a very real social component. Social media has...
by Miriam Hara | Mar 31, 2015 | Business Success, Communications, Latest, Social Media
Google makes it easy for us to search for any kind of information we want, instantaneously. It has taken the guesswork out of life. But how accurate or relevant is the information we find? Let’s face it, Gen Y and Z are largely responsible for changing today’s...
by Miriam Hara | Mar 26, 2015 | Business Success, Communications, Creative, Latest
What makes a brainstorming session a strategic brainstorming session? Some might say, “Aren’t all brainstorming sessions essentially strategic?” Well yes and no. It might surprise many that most brainstorming sessions are an exercise in establishing creative concepts...
by Miriam Hara | Mar 24, 2015 | Business Success, Creative, Design, Latest
Packaging design has always been touted as the “art of art”. If a designer can make it as a packaging designer, they can make it anywhere! Developing great packaging design is essential for any brand. Often the package is the only advertising a product...
by Miriam Hara | Mar 13, 2015 | Branding, Business Success, Communications, Latest, Management, Social Media
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential. Now it’s slowing down – almost to a crawl. Yet the explosion of the social media channel caused major corporations and small...
by Miriam Hara | Mar 12, 2015 | Advertising, Business Success, Creative, Latest, Marketing
In order to maintain creative integrity when discussing concept ideas with your client, it’s paramount to listen to what they are not saying. The art of listening has long been deemed as the key to success in any sales situation. And that is very true. The same is...
